Jiten Anand

"There is no better feeling than seeing your ideas come to life and bring about positivity, introspection and adventure in the world around you. I love making exciting things happen"


What do you do?


I guess you’d call my job in the arts a producer.


Beyond that, I started a social enterprise in 2011, which has given me a knack of jumping from producing or fundraising for a project one day, to developing strategies for organisational resilience the next. I love to build partnerships and bring to life new ideas!

How did you get to where you are?


I took a gap year from Nottingham Trent University in 2010 to gain experience in the film industry. Fast-forward one year, I was running a production company with my older brother and on the cusp of producing our flagship festival in Leicester with some very close friends.


The inaugural An Indian Summer festival was a spontaneous adventure inspired by Bombaysers de Lille (Lille 3000, 2006). This incredible ‘village of India’ took life in Leicester, although our festival was in a small independent cinema, instead of the streets of northern France.

The idea was a dream and something that happened on a whim – none of us had experience in producing a festival, but we all shared a vision of pioneering something that would blow the city away. And in the days, where the Cultural Quarter was newly built, we certainly made an entrance.

Why do you love what you do?


There is no better feeling than seeing your ideas come to life and bring about positivity, introspection and adventure in the world around you. I love making exciting things happen.


I think throughout my career so far, there has been a consistent ambition to create new groundbreaking ‘stuff’ that the city of Leicester has never seen. The same thing can be said about the incredible team that I work with!

Why are you based in Leicester?


I was born here. It is a magnificent place of cultural diversity and homegrown talent. Leicester has a brewing thriving arts industry, a host of small and independent businesses that are driving a new future, a rapidly changing landscape and a global story of the modern world.


Of course, last but not least, the city has a heart of champions; I couldn’t help but add a football pun!


What next? Currently, me and a few organisations that I work with are in the delivery stages of An Indian Summer festival, half way through producing UK New Artists: Leicester Takeover 2021 and fundraising for the most anticipated, and my favourite festival of all, Bring The Paint. We are also working with some partners around creative education and SEN schools.


As someone who studied film and media, I’m incredibly passionate about producing a documentary series – which will hopefully be on the horizon soon!


Instagram: @aisfestival | @bring_the_paint

Websites: www.indiansummer.org.uk | www.bringthepaint.co.uk | www.ukyoungartists.co.uk | www.400yearsseries.co.uk | www.inspirate.org

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